Shell didn’t look to garages or oil to find the basis for their logo-think imaginatively. Just because you’re in one industry, doesn’t mean you have to find your visual inspiration from it only. The current design’s contrast between curves and points, primary colors red and yellow, suggest an art deco influence. The logo is also known as “the pecten” because it is modeled after the Pecten Maximus, a mollusk with a distinctive and large shell. The red and yellow shell is universally known, via Shell The company’s logo symbol has changed over the years but one thing that has always been there is the image of a single seashell. Shell showcases the power of word-object association once again. The logo bridges age-old, earthy wisdom with what is contemporary, ever-changing and transient. The symbol of the apple (with the tiny aforementioned twist) is a very sleek and literal visual cue for the word “apple”. But the fact that the logo is so famous that it has not one but several myths floating about it tells a story in itself. The designer Rob Janoff has said that the bite was a way to distinguish the very simple apple from another fruit. Why Apple chose an apple as its pictorial mark and why there is a bite in it has inspired lots of legends, from being the cyanide-laced apple that Alan Turing bit into to a visual pun on a “byte.” Logo variation via Apple Appleįrom the biblical story of Adam and Eve to the apple that fell on Isaac Newton’s head, apples are always around, hauling quite a bit of symbolism. Small details can add a great deal of meaning to an otherwise static monogram logo. The “T” is also designed in a way to evoke an upwards motion powered by electricity and moving toward the future. The company that made an undeniable impact on one the largest industries in the world is unsurprisingly futuristic looking and at first glance, just a cool-looking “T.” The company’s founder described the logo as “a cross-section of an electric motor.” Similar to other famous brand logos, Tesla also incorporates the company’s first letter and then infuses it with its branding. Tesla This now-iconic logo is more than a modern T, via Wikimedia Commons It’s on their packaging, uniforms, physical buildings, adverts-any type of communication that involve McDonald’s, involve this logo. It’s an image that’s synchronous with the Mcdonald’s brand because they’ve used it just about everywhere and anywhere. Over its signature red background, the iconic golden arches logo drives the “‘50s drive-in” aesthetic of the chain. The logo design brings together the two arches that adorned the restaurant chains and turns it into a lettermark logo, an “M.” Simply one of the most recognizable logos in the world, via McDonald’s The McDonald’s logo, also known as the “Golden Arches,” was inspired by the real golden arches that were part of the fast food chain’s original restaurant design. It’s all very neat and perfectly symmetrical, perfect for the fashion house credited for the original “little, black dress.” Its simplicity is what makes this logo potent, it can carry the brand’s core values, even on an off-brand piece. There are no effects or enhancements beyond the interlocking. The brand name, the wordmark logo, often sits directly under it with plenty of negative space. ChanelĬhanel is a fashion label synonymous with luxury, elegance and the founder’s Parisian identity, hence her initials interlocking into the logo we recognize today. It also looks like a checkmark and signifies getting things done or in other words, “Just do it.” With a fluid silhouette evoking motion and speed, you can, you can see how much space there is to instill brand values into an abstract, minimal design. The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company’s namesake. Nike’s swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. Either way, these logos will inspire your next logo design. Check out our video on the world’s most famous logos or dive into the article below. Whether they’ve existed since the brand originated, have been slowly but consistently tweaked again and again, or if they’re completely different from what came before, we flick through the most famous logos in the world to gain a deeper understanding of successful logo design. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact. The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands.
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